Cheers, Queers!

Experiencing brands through interaction design, sva continuing education 2023

In the summer of 2023, I enrolled in an online class offered by the SVA Continuing Education program. Over the course of roughly six weeks, about 15 of us met virtually once a week. The class brief was to create a comprehensive brand identity for a fictional festival of our choice, incorporating various touch points to define and enhance the experience. I chose to create a beer and cider festival specifically targeted at LGBTQ+ folks and allies.